Not By. Me
An identity built on humility.
Client
Not By. Me
Category
CLIENT
Project Type
Brand Platform
Disciplines
Brand · Creative
Not By. Me is a Christian lifestyle brand rooted in humility, selflessness, and the desire to give God the glory rather than seeking personal recognition or status.
Challenge
Challenge
The brand needed a logo that would communicate this message with simplicity and intention—reflecting the belief that our lives are not ultimately about ourselves, our accomplishments, or how we are perceived by others. Instead, the focus is on understanding our identity through a deeper relationship with Jesus Christ.
Strategy
Strategy
The visual identity was designed to embody this philosophy: shifting the focus away from self and toward Christ. The result is a simple, meaningful mark that represents humility, purpose, and a life centered on something greater than ourselves.
Gallery
The logo was well-received by the client and their target audience, and has been used on a variety of products including t-shirts, hoodies, and accessories.
