How AI changes the work — and how it doesn't.
When anyone can generate an image in 30 seconds, the job of the art director shifts. Less about making the image, more about knowing which image is right.
AI didn't flood the internet with bad content because it's bad. It flooded the internet with bad content because most people using it don't have taste. Here's what that means for studios that do.
The tools have changed. The job hasn't. AI accelerates exploration and production. It doesn't replace taste, judgment, or the ability to know what's worth making.
