Haven Recovery
A digital front door for people in crisis.
Client
Haven Recovery
Category
CLIENT
Project Type
Website
Disciplines
Brand · Experience · Creative
A complete re-design of the company website and internal systems.
Challenge
Challenge
The original Haven Recovery website suffered from a fragmented user experience that made it difficult for vulnerable individuals to navigate their complex range of housing, clinical services, and professional training. With a heavy reliance on clinical jargon and a cluttered interface, the site felt more like an administrative hurdle than a welcoming resource for those in crisis. Furthermore, a lack of mobile optimization created a significant barrier for the high percentage of users seeking help via smartphones, leading to high bounce rates and missed connections during critical moments of need.
Strategy
Strategy
To bridge this gap, we executed a comprehensive design overhaul that prioritized "Compassionate Navigation" and a mobile-first philosophy. We modernized the visual identity using a calming, trust-inducing color palette and replaced technical text with person-centered language to reduce user anxiety. The redesigned interface introduced a "split-entry" homepage to instantly direct users to either immediate recovery support or professional workforce training, while a simplified, streamlined intake funnel was integrated to remove friction from the "Get Help" process.
This transformation resulted in a high-performance digital hub that successfully aligns Haven Recovery's online presence with its mission of healing.
What They Said
“The new brand identity is bold, beautiful, and perfectly captures our ethos. The team at Sykes is simply world-class.”
Haven Recovery
